Neil Ritchie, Local Business Unit Manager, Low Voltage AC Drives, ABB writes: If you find yourself driving through Stafford tune into the local radio station Hit Mix 87.7FM for some traffic and travel updates. Now despite our consistent effort at marketing over the years, it comes as a surprise when surveys reveal that variable-speed drives and electric motors are not high up in the energy saving thoughts.
How do we reach a broader audience? Well, our ABB Drives Alliance member, Sentridge Control, have an interesting initiative. They are sponsoring the traffic and travel updates with the catchphrase “Driving down your energy costs.” Have a listen to Sentridge Controls’ radio ad here: http://snd.sc/OEs30j. Let me know what you think.